This is one of those blog posts that I had a hard time writing. The kind where I would pump out seven hundred words, only to look back and realize that I was a rambling mess, ranting off in the distance without any kind of coherent structure to my ideas. It was a random train of thought, one that derailed into a small community and exploded into a fiery mess of anecdotes and half-witty remarks. The people I was writing for would be reading with a mouthful of coffee, slowly swallowing as their eyes narrowed; “What the fuck is Mr. Charlton talking about?”. Well, today he’s ranting about Facebook.
I got rid of it, finally.
If you’ve read my blog on a somewhat regular basis, you’ll know I have a deep-seated hatred towards Facebook. I’m not a fan. In fact, it’s come up in about ten percent of my writing. That’s a lot, considering that Facebook is free. And there’s a pretty strict rule that I’ve been adhering to, especially recently as I’ve gotten older.
Don’t ever complain about something you’re getting for free.
Being the hypocrite that I am, I’ve been complaining about this free service for years. I’m not alone in my complaints; tons of people like myself dislike social media, especially Facebook. So then why are we using it?
Understand that Facebook, and a lot of other tech giants, have worked tirelessly over the last decade (even longer in many cases) to integrate themselves into the fabric of our society. You might convince yourself you’ll be missing out on something if you refuse their services. Truthfully, you will be. Without Facebook, there’s a good chance I might miss events that are organized there. And that’s a shame.
The party is still taking place. That get-together is going to happen, it’s simply no longer convenient for the host to invite me. They’ll have to get a hold of me some other way. They’re going to have to send a carrier pigeon. They might try and put a message in a bottle, casting it out to the ocean in the slim hopes it washes up on my shores. Or, heaven forbid, they might have to use the telephone app on their smartphone and call me to arrange the party. Facebook is convenient.
A ten year old asked me why the phone app was a ‘C’ shape.
Facebook is too convenient.
It’s so convenient, in fact, that you can have a social media relationship with someone you don’t know. I had a little over three hundred people on my friend list. At least a third of them? People I had met once. One interaction, years ago, was now something that Facebook convinced me was valid. It’s really easy to add people, over the years, over a pint at the bar when you’re four drinks deep and now everyone in the pub is your friend. Now your free social media page needs work. It needs to be culled every now and again. You’re social media image is something you’re going to have to manage.
Years ago, it used to list your friends post’s chronologically. Now Facebook has determined that you want to see what the hottest topics are. Those are the posts that keep you looking at Facebook, your eyes open on the screen while ads fill the sidebars. You know what posts seem to gather the most attention?
The controversial ones.
If you’re wondering why Facebook in particular seems to have gotten more mean-spirited in the last couple of years, it’s not because you’re getting older and more cynical. It’s because the easiest button to push in the emotion panel of your brain is the anger / outrage button. The social engineers at Facebook know this, and capitalize on it.
They’ve also figured out how to give you a dopamine hit when you participate in conversations. Someone says something wrong? On the internet? Fire back a snappy comeback, then watch as like-minded people support your post with likes and LOLs. A thirty second reply takes thirty seconds, but Facebook knows you’ll spend up to an hour or more seeing if anyone else validated your opinion.
All of your rage, your laughs, your accomplishments, your highs, your lows, everything you post to social media is facilitated by companies who are trying their hardest to manipulate your emotions. And they’re doing it because for every hour you spend on their site, they might make half a penny. Don’t quote me on that number. The point I’m trying to make is that your attention isn’t worth a lot to them, so they’re going to milk your attention for everything that it’s worth.
I’m picking on Facebook, but they’re not the only ones doing it. Instagram (owned by Facebook), Youtube (owned by Google), Twitter, Reddit, Tumblr, Imgur. They’re all competing for your attention.
If you’re wondering what happened to me, well, they ended up getting too much of my attention. They got so much of it that my only solution was to turn it off completely. It wasn’t the Cambridge Analytics issue, it wasn’t Zuckerberg having to testify in front of a bunch of congresspeople he was already donating campaign money to, it wasn’t Russian bots trying to undermine democracy. It was the simple problem of spending too much time on Facebook and Reddit, and not spending enough time writing, making games, learning new skills, and enjoying life.
“I swear, your honor, that I put my pants and my flesh mask on just like the rest of you homo sapiens.”
I’ve lost the convenience of easily connecting with people. But I don’t think it should be easy to connect with people. It should be tough. It should be a little bit of work. Out of the three hundred friends I had a week ago, it’s plummeted to roughly sixty. I’m alright with that. Even though it’s going to be a little more work to connect with people, I have at least an extra hour a day to it. And maybe a five minute phone call would be better than liking a photo of them online.
The internet is a powerful tool. But like any tool, it can be misused. Stirring the pot to get peoples attention on the internet is like smearing the walls with shit to get your perfume to stand out. It works, but people are going to eventually get sick of the poop smell, even if the perfume is free.
The Illustrious Mr. Charlton
p.s. I’m four days in of not having access to social media. It’s been pretty zen so far.