There’s another reason I didn’t post anything for two weeks. It’s because I didn’t have anything interesting to talk about. Nothing I was doing was particularly interesting at the time. I wasn’t reading anything worthwhile, I wasn’t examining any fascinating new articles. I was staying inside and playing video games and watching television. I needed a break from brain thinking, and loaded up my mind space with cerebral junk food. There’s nothing wrong with that, except, it left me with nothing to scribe about and no desire to make something up. I own a small slice of the internet, though. Not a very big slice, mind you, but a slice non the less. As the proprietor of this tiny slice of web zone, I’m now considered a “content creator”. This is where we enter bullshit territory. So pucker your assholes, because Mr. Charlton is going to rant for a bit.
See, before the internet, the world was filled with musicians and writers and designers and inventors and artists and a whole mess of crazy people who made things. They usually worked with marketers, entrepreneurs, publishers and another heap of humans to package and sell these things. These marketers, entrepreneurs, and publishers were the gatekeepers. They decided who got to be successful, and who didn’t make the cut. For years, this seemed to work in favour for the latter group. There’s always been this undercurrent of hatred for this group, these so-called suits. They’re business people at their core, and they’re interested in making money, not making dreams happen for artists. Fair enough. Then the world wide web took off, and soon it became easier for the painter, the poet, or the filmmaker to create art and sell it without the middle man, these so-called suits. We entered a new world, where people who created things got to deal directly with their fans and the purchasing public. Awesome, right?
There’s a problem, though. Back in the day, the artist used to think “You know what, these gatekeepers have shitty taste. If the people could only hear my music, then I’d be able to be successful. I’d make it if I just had the chance.” Those artists were wrong. It wasn’t the gatekeepers who had shitty taste, it was the people. I wrote a post years ago, on the old blog, about how people have lousy taste. That includes me. I have abhorrent taste in music. I have a soft spot in my heart for terrible movies. My idea of decorating a house is minimalist, in which I don’t decorate my house (the added bonus of not having to dust shit is also nice).
The internet is steaming cesspool of pop-culture refined sugar, not because that’s what people want to make, but that’s because it’s what people want to consume.
I’m going to give you a choice. You can either get a fast food burger once a day, or you can splurge at the end of the week and get a three course meal at a fancy restaurant. The only caveat is you can’t have both. Most people are going to go for the first option. There will be a few people who’ll wait for the crazy amazing meal, but not everyone is into fine dining. The internet is taken this to heart, and the term is ‘content’. In order to be a viable website, you need to have new content. Every. Day. Even if it’s not particularly good content, people still need to be able to come to your space and find something new.
Truthfully, this has less to do with people’s shitty taste, although I will defend to the death that I’m right on the money with that. It actually has to do with how the brain is hardwired. The brain likes being rewarded with stimulus, and will fire some dopamine in your direction when it gets what it wants. The same pleasure centers fire up when you get a message, or a text, or a Facebook like, or browse a site and get something new. That’s why websites like Facebook and Instagram are constantly updating. It’s why people are constantly checking their feeds every ten minutes.
If you’re a massive organization, like let’s say Buzzfeed, you just need to churn out crap everyday. And that’s what Buzzfeed does. I’m not certain how many people contribute to Buzzfeed, but it’s got to be a couple dozen. If you’re flying solo, like myself, you have to make a conscious descision. Do I churn out crap everyday? Or do I try and have some standards and at least put together a legible article?
Here’s the thing. Even what I’ve just written here is pretty trashy. I haven’t solidfied my research, but rather just took a bunch of ideas I’ve been pooling in my head and vomited them out onto the page. Which is maybe why I haven’t been writing as much, ’cause I hate churning out crap.
The internet is both a blessing and a curse. The artist isn’t just an artist anymore, they’re a ‘content creator’. They now have to be selling themselves at all times. I like putting shit down on paper and online. I do not like adding a million hashtags to what I’m doing to try and whore myself out. Anyways, rant over. I’m going to get back at something more interesting later this week. I promise.
The Illustrious Mr. Charlton
p.s. You know what happens if I break my promise? Nothing.
p.s.s. Maybe it’ll be ’34 ways people are using the internet the way junkies use heroin’.
p.s.s.s. #writing #writerslife #doIreallyhavetodothis #Igetitsaneasywaytopromotemyself #anditsfree #butseriously #everytimeIseeapostlikethis #Iwanttostaplemydicktothebackofacar
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